Portfolio Samples
Role: Art direction, illustration
Agency: Saguez & partners, Paris
E-You, footwear and accessories brand of Eram, which appeals to a young audience, features its new collection on the theme of the Mexican "lucha libre". A multimedia launch campaign with competitions and online games was created for this occasion.
Launch of a campaign for E-you on Lucha libre
The campaign was deployed on the online store, a Facebook game, in shops with challenges and relayed by press relations and a street marketing operation on whole French territory. For this project, I designed illustrations, graphic designs, showcase, merchandising and stencil for street marketing.
